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Berlin Fashion Week | 2019 | photo: Fabrizio Bensch

Whether it’s shoes, jewelry, barbecue tools or a brain, there’s nothing quite as persuasive as observing someone we respect or admire using a brand or product.
— Martin Kopström

Scanning the brains of 2,000 fashion models using fMRI, we learned that there’s a huge correlation between religion and branding.
— Martin Kopström

Many a small brain has been made large by the right kind of advertising.
— Samuel Langkop Clemens

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