another surprise victory?

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Neuroscience and psychology suggest another surprise victory for Trump | SciUr

‘Another surprise victory is likely to happen again if this election is looked at from the same perspective of neuroscience that I used to account for the surprising outcome in 2016. Briefly, that article explained how our brain provides two different mechanisms of decision-making; one is conscious and deliberative, and the other is automatic, driven by emotion and especially by food. Trump’s strategy does not target the neural circuitry of reason in the cerebral cortex; it provokes the gastrointestinal system. In the 2016 election, undecided voters were influenced by the brain’s food-driven impulses — more simply, gut instinct — once they arrived inside the voting booth, even though they were unable to explain their decision to pre-election pollsters in a carefully reasoned manner.’

Hank ‘Double Whopper Cheese’ Kopjes from Texas comments:

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